{"id":515,"date":"2011-11-18T22:28:22","date_gmt":"2011-11-19T06:28:22","guid":{"rendered":"https:\/\/2011.vegas.wordcamp.org\/?post_type=wcb_session&#038;p=515"},"modified":"2012-11-21T02:26:38","modified_gmt":"2012-11-21T10:26:38","slug":"optimizing-your-site-with-experiments-ab-tests","status":"publish","type":"wcb_session","link":"https:\/\/vegas.wordcamp.org\/2011\/session\/optimizing-your-site-with-experiments-ab-tests\/","title":{"rendered":"Your Site Is A Product: Optimize It By Experimenting"},"content":{"rendered":"<p>I work on our features and UI experiments for WordPress.com and would love to share the tools and processes we&#8217;ve built. We run lots of experiments, some big some small, to try to constantly keep making the site a little better each day. We assume we often don&#8217;t know what users want, and validate everything with data.<\/p>\n<p>I&#8217;ll cover the basics of why to run experiments, how to do it (hopefully including a plugin we&#8217;re going to open source soon) and how to analyze\/interpret the data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I work on our features and UI experiments for WordPress.com and would love to share the tools and processes we&#8217;ve built. We run lots of experiments, some big some small, to try to constantly keep making the site a little &hellip; <a href=\"https:\/\/vegas.wordcamp.org\/2011\/session\/optimizing-your-site-with-experiments-ab-tests\/\">Continue reading <span class=\"screen-reader-text\">Your Site Is A Product: Optimize It By Experimenting<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":44240,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[421],"footnotes":""},"session_track":[14022],"session_category":[],"class_list":["post-515","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-user-track"],"jetpack_shortlink":"https:\/\/wp.me\/p1JmhR-8j","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"421","slug":"evan-solomon","name":"Evan Solomon","link":"https:\/\/vegas.wordcamp.org\/2011\/speaker\/evan-solomon\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/44240"}],"version-history":[{"count":5,"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/515\/revisions"}],"predecessor-version":[{"id":964,"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/515\/revisions\/964"}],"speakers":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/421"}],"wp:attachment":[{"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=515"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_track?post=515"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_category?post=515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}