{"id":333,"date":"2012-09-05T16:40:52","date_gmt":"2012-09-05T16:40:52","guid":{"rendered":"https:\/\/2012.vegas.wordcamp.org\/?post_type=wcb_session&#038;p=333"},"modified":"2012-11-21T10:28:20","modified_gmt":"2012-11-21T10:28:20","slug":"the-art-science-of-premium","status":"publish","type":"wcb_session","link":"https:\/\/vegas.wordcamp.org\/2012\/session\/the-art-science-of-premium\/","title":{"rendered":"The Art &amp; Science of Premium"},"content":{"rendered":"<p>Lessons from the road making a successful &amp; popular premium WordPress plugin. We will share the strategies we employed to be profitable and the mistakes we made while learning. I&#8217;ve also discuss the topic with some highly reputed peers (Adii from Woothemes, Collis from Theme Forest \/ WPTuts..) and pulled in their wisdom. The best advice I have: Be as agile with your business model as you are with your code.<\/p>\n<ul>\n<li>The Product: Identifying a winner?<\/li>\n<li>Bootstraping: How do I keep cost low?<\/li>\n<li>Marketing: Sell your own or join a marketplace?<\/li>\n<li>Freemium, Premium or Subscription: How do you price your product?<\/li>\n<li>Roadmap: Which features do you build?<\/li>\n<li>Support: How do you keep people happy?<\/li>\n<li>Addons &amp; APIs: How do you leverage success?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lessons from the road making a successful &amp; popular premium WordPress plugin. We will share the strategies we employed to be profitable and the mistakes we made while learning. I&#8217;ve also discuss the topic with some highly reputed peers (Adii &hellip; <a href=\"https:\/\/vegas.wordcamp.org\/2012\/session\/the-art-science-of-premium\/\">Continue reading <span class=\"screen-reader-text\">The Art &amp; Science of Premium<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":44240,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[329],"footnotes":""},"session_track":[19892],"session_category":[],"class_list":["post-333","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-users"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2pmER-5n","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"329","slug":"shane-pearlman-2","name":"Shane Pearlman","link":"https:\/\/vegas.wordcamp.org\/2012\/speaker\/shane-pearlman-2\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/44240"}],"version-history":[{"count":3,"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/333\/revisions"}],"predecessor-version":[{"id":639,"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/333\/revisions\/639"}],"speakers":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/329"}],"wp:attachment":[{"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=333"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=333"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}