Managing Your Site’s Community: Don’t Make Commenting A Crime Scene

View Mika’s slide presentation at http://helf.us/wclv2013.

Awesome! You’ve done everything you need to do to rank yourself in Search Engine Optimization (SEO). Your target audience can find you! So how come your bounce rate is so high and no one engages with your post? You can’t get good ad-payouts because no one clicks on them. What could you be doing wrong!? You may be *puts on sunglasses* killing your comments.

WordPress isn’t just about slapping some cool plugins on your site; you have to know your audience, understand how THEY interact, and be willing to listen to them. Of course, there are some awesome plugins to help you handle the masses, and I’ll talk about those too, but let’s get down and dirty and look at the evidence, trace the paths, and find out who’s killing your site. It may be you.