Who doesn’t struggle with blogging? How to start? What to write about? How to keep it going? Why do you need a blog? Just thinking about a blog can be overwhelming. Hence the land of the Internet is littered with abandoned blogs. They started off good, but were updated a long, long time ago. A successful blog should be more than just news about you or your company. It should be engaging and interesting. Oh, and it should drive web traffic and generate leads for you.

This session is for the new blogger who doesn’t know where to start; for the embarrassed blogger who needs to resurrect a long-forgotten blog; and for those who feel stuck with their current approach to blogging. Attendees will learn:

• Why blog?
• Why blogging is like flossing
• The A-B-Cs of blogging

Stop dreading blogging as if you were writing War and Peace. Instead, learn some simple tricks that will make blogging easier. And maybe even fun.