Andy Roberts lives in L.A. after four years in Vegas and is the head of technology at Booktrope.com, a company built using WordPress as an app engine to create a new (and better) way to publish and market books.

He’s been programming since the age of 13 and developing for the web from the time it appeared fully formed from Al Gore’s mind and he’s been using WordPress since 2007. Andy has built websites and web apps for the likes of UPS, IBM, Univision, The NBA, and the big ones wildrabbitproductions.com and freakywallet.com.