Chris Lema is the Vice President of Software Engineering at Emphasys Software, a company you’ve likely never heard of. Instead, he hopes you’ve heard of his blog, where he writes daily (chrislema.com). Over the past twenty years he’s started and sold off several software startups, turned a couple around, and launched over 90 Software as a Service (SaaS) products. Today he helps companies leverage WordPress and helps WordPress companies find leverage.