Maybe you’ve heard about Genesis or other frameworks but you don’t know what all the fuss is about. Maybe you’ve tried to use Genesis but were thrown off by the actions and filters. Or maybe you just find me entertaining and want to spend a session listening to me talk. (Hey, it could happen.)

This talk is geared toward people who don’t know what a framework is or why they would want to use one. And for those that have used Genesis but weren’t impressed, I also address what sets Genesis apart from other themes and frameworks.