If a tree falls in the forest and no one is around to hear it, does it make a sound? If you build an awesome website and no one is around to enjoy it, does it do any good? Building an awesome website is only half the battle, optimizing your site to perform well in search engines is the other half.
In this session, Kenny will provide his top tips for optimizing your WordPress site for top rankings in Google and other search engines.
- SEO: What it is and why you want it
- Two Strategies: High Quality Content and High Quality Links
- On-Page Site Structure
- Meta Title
- Meta Description
- Heading Tags, H1 & H2
- Content Length
- Images
- Other media types
- Off-Page
- NAP: Name Address Phone Number
- Directories
- Social Profiles
- YouTube