{"id":98530,"date":"2014-11-03T15:32:32","date_gmt":"2014-11-03T23:32:32","guid":{"rendered":"https:\/\/2014.vegas.wordcamp.org\/?post_type=wcb_session&#038;p=98530"},"modified":"2014-12-05T13:45:39","modified_gmt":"2014-12-05T21:45:39","slug":"crafting-the-perfect-home-page","status":"publish","type":"wcb_session","link":"https:\/\/vegas.wordcamp.org\/2014\/session\/crafting-the-perfect-home-page\/","title":{"rendered":"Crafting the Perfect Home Page"},"content":{"rendered":"<p>Crafting the perfect home page is more than using stock themes, images, and text. It&#8217;s about creating a home page that connects with visitors. To truly connect with website visitors, you need a deeper understanding of who visits your website, why they come, and what information they seek. In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert into leads, sales, and real revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crafting the perfect home page is more than using stock themes, images, and text. It&#8217;s about creating a home page that connects with visitors. To truly connect with website visitors, you need a deeper understanding of who visits your website, why they come, and what information they seek. In this presentation we will dig into &hellip; <a href=\"https:\/\/vegas.wordcamp.org\/2014\/session\/crafting-the-perfect-home-page\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Crafting the Perfect Home Page<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8169830,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1418507400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[98517],"footnotes":""},"session_track":[289],"session_category":[],"class_list":["post-98530","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"December 13, 2014","time":"1:50 PM"},"session_speakers":[{"id":"98517","slug":"rebecca-gill","name":"Rebecca Gill","link":"https:\/\/vegas.wordcamp.org\/2014\/speaker\/rebecca-gill\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/98530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/98530\/revisions"}],"predecessor-version":[{"id":98531,"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/98530\/revisions\/98531"}],"speakers":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/98517"}],"author":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wporg\/v1\/users\/rebeccagill"}],"wp:attachment":[{"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=98530"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=98530"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=98530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}