{"id":759,"date":"2015-08-06T17:52:35","date_gmt":"2015-08-07T00:52:35","guid":{"rendered":"https:\/\/2015.vegas.wordcamp.org\/?post_type=wcb_session&#038;p=759"},"modified":"2015-08-12T13:43:29","modified_gmt":"2015-08-12T20:43:29","slug":"corporate-blogging-secrets-strategies-and-horror-stories","status":"publish","type":"wcb_session","link":"https:\/\/vegas.wordcamp.org\/2015\/session\/corporate-blogging-secrets-strategies-and-horror-stories\/","title":{"rendered":"Corporate Blogging Secrets, Strategies and Horror Stories"},"content":{"rendered":"<p>Corporate blogging and content marketing are experiencing an unprecedented boom, and smart companies realize blogs are an incredibly powerful tool to connect, communicate and persuade. In this session, we&#8217;ll explore how to navigate difficult corporate cultures, create a blog strategy and voice from scratch, exploit SEO opportunities and generate brilliance while keeping the bean counters happy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate blogging and content marketing are experiencing an unprecedented boom, and smart companies realize blogs are an incredibly powerful tool to connect, communicate and persuade. In this session, we&#8217;ll explore how to navigate difficult corporate cultures, create a blog strategy &hellip; <a href=\"https:\/\/vegas.wordcamp.org\/2015\/session\/corporate-blogging-secrets-strategies-and-horror-stories\/\">Continue reading <span class=\"assistive-text\">Corporate Blogging Secrets, Strategies and Horror Stories<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14385428,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1442770200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[590],"footnotes":""},"session_track":[537051],"session_category":[],"class_list":["post-759","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-journey"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5Hs7D-cf","jetpack_likes_enabled":true,"session_date_time":{"date":"September 20, 2015","time":"10:30 am"},"session_speakers":[{"id":"590","slug":"scott-roeben","name":"Scott Roeben","link":"https:\/\/vegas.wordcamp.org\/2015\/speaker\/scott-roeben\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/759\/revisions"}],"predecessor-version":[{"id":898,"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/759\/revisions\/898"}],"speakers":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/590"}],"author":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/sroeben"}],"wp:attachment":[{"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=759"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=759"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}