Should this button background color on my website be orange or blue? Should I use a large hero image or just a 90 pixels banner? What is the best copy: Get eBook or Buy eBook? If you have a website, you have activities that you want your users to complete (e.g., make a purchase, sign up for a newsletter) and/or metrics that you want to improve (e.g., revenue, session duration, bounce rate). With Google’s Content Experiments, you can test which version of a landing page (or any page) results in the greatest improvement in conversions (i.e. completed activities that you measure as goals) or metric value. In this presentation I will show you that anyone should be using this free A/B testing tool to improve the performance of your WordPress site with a real time demo.