When a freelancer starts out, it’s easy to feel like they need to be everything to everyone. When you first get started, you want to offer every type of service imaginable – SEO, design, copywriting, graphics and video, plugin development, theme designing, maintenance and support, analytics, PPC ads, e-commerce…dog walking… but it quickly becomes overwhelming.
When trying to do everything as a freelancer, you lose sight of what you’re really good at or passionate about. If you’re great at SEO but terrible at graphic design, it’ll show in your work. You’ll soon start to hate the work you do and resent the clients who ask you to do it. Not to mention your clients will be less than thrilled with the work they’ve just paid you for.
Finding focus is all about evaluating what you’re good at, and focusing your efforts on those activities. You’ll love the work you do, your clients will be thrilled with the results they receive, and you will get more (and better quality) referrals as a result.