In this session led by expert bloggers and podcaster Scott Roeben of VitalVegas.com and Andrew DiMino of CarbSmart.com, we explore ways your blog can be a vehicle to exponentially grow your brand, your company and your public visibility.
As a blogger, you’re an expert in your subject matter, and media outlets are forever hungry for stories featuring experts! We’ll talk about how to become the go-to source for your area of expertise for journalists, media outlets and even other bloggers (local, national and international) and how to make the most of media coverage when it happens.
Part skill, part art, we’ll show you how to get journalists to follow your online efforts, watching your site and social media channels so they can contact you for story ideas and your expert comments on breaking news and special reports. We’ll talk about pitching to journalists and news outlets and how to inject yourself and your blog into stories already making news.
Media coverage is one of the best ways to dramatically grow your blog’s reach and influence. This is your opportunity to not only comment on the news but to become the news!