Scott Roeben’s blog, VitalVegas.com, was recently named one of the best travel sites in the world by The Independent, a British online newspaper, and has consistently been named the best blog in Las Vegas since its inception in 2013. During his time at Caesars Entertainment, the world’s largest casino company, his Pulse of Vegas blog generated millions of dollars in revenue and was named the best blog in the country by PR Daily. How is that possible? Find out at this session where Scott shares the secret sauce (hint: it includes rum) of creating personal and corporate blogs that reap massive reach and influence, garner accolades, crush the competition and make the world a snarkier place.