You can have the most beautifully designed, professional website on page one of Google (whether by SEO or Google Adwords) but if your competitors have 4 and 5 star reviews and you don’t, no one is going to click on you.
So as a natural extension of my business, to help my customers achieve positive results, I’ve added a Reputation Management service that helps to minimize bad reviews and amplify good reviews. (It’s also a great management tool for companies wanting to compare location performance.)
Way back when, business was done with a handshake because a man was as good as his word. A man’s honor was tied to his word. That was before computers (and women in business :)) Honor and reputation are as important today as it was then (if not more so) only today a company’s reputation is controlled online.
I can speak to the statistics, review strategies, mechanics overview, include quotes from a recent Yoast article (because everyone knows Yoast) etc.