A simplified explanation of SEO – Showing the importance of and how a well built website, quality, well written content and social media are interconnected in driving search placement and long term SEO. I do this via an organic approach to search engine optimization – that Google’s search ranking is designed to work the way we naturally recommend others. The key to ranking rests with professionalism and authority (and the role your website, content and an effective social media marketing strategy are connected in creating them).