Andrew DiMino is the publisher, president, and founder of CarbSmart, Inc., the publisher of CarbSmart.com.
In his own words:
Since 1999, I ran multiple online stores selling sugar-free and gluten-free foods. I used to enjoy my mission of helping those people that want to get healthier with foods that are right for their metabolism/body type, until competing against HUMONGOUS online retailers that did more sales in 1 hour than I did in a year (you know who I mean) took the fun out of growing my business. Thankfully, from day one, having a content creation strategy that included a section of my web sites dedicated to educating and informing my customers about their chosen lifestyle through articles and informational guides set me up for an awesome transition in 2012.
After I closed the online stores, I focused my attention on publishing a multi-author online magazine and low-carb books and cookbooks. WordPress gives me the freedom to reach my target audience with a platform that is easy to use, easy to maintain and easy to add content to. And for the little bit of eCommerce I still do, fuhgettaboutit!