Creating and Marketing Your Own Website For Your Retail Store<\/p>\n
-Describe the process we went through to create our retail store. ie: Market Research, Demographics, Location, Financial Resources, etc.<\/p>\n
-Explain our rationale for not just creating our website, but the process we went through to arrive at using a WordPress\/Woocommerce site. This includes why we excluded other non-Wordpress platforms. Also explain the process we used to flesh out the layout, which with the help of Quadshot, helped us arrive at the current site layout.<\/p>\n
-Further describe how we have continued to tweak the layout to make it a better experience, at least for our needs and market.<\/p>\n
-Describe the plug-ins we added by trial & error and by recommendations to set up our SEO and analytics.<\/p>\n
-Explain how all this work has paid off with a growing customer base with has benefited both the internet sales but has also fed our Brick & Mortar sales.<\/p>\n
-Discuss what our future plans are for the site as we continue to grow.<\/p>\n
This will be a very non-technical talk. No code, no CSS, just a \u201cHere\u2019s what we did and why it worked\u201d talk.<\/p>\n
Since my background is Marketing & Advertising, Finance and Business Consulting to Family Businesses, I\u2019ll be passing on some ideas which might help the start-ups some which might help them mesh the retail and internet worlds.<\/p>\n","protected":false},"excerpt":{"rendered":"
Creating and Marketing Your Own Website For Your Retail Store -Describe the process we went through to create our retail store. ie: Market Research, Demographics, Location, Financial Resources, etc. -Explain our rationale for not just creating our website, but the process we went through to arrive at using a WordPress\/Woocommerce site. This includes why we … <\/p>\n