{"id":431,"date":"2017-10-01T20:04:54","date_gmt":"2017-10-01T20:04:54","guid":{"rendered":"https:\/\/2017.vegas.wordcamp.org\/?post_type=wcb_session&#038;p=431"},"modified":"2017-10-01T20:04:55","modified_gmt":"2017-10-01T20:04:55","slug":"17-things-marketers-wish-developers-knew-how-to-communicate-inversely-with-marketers","status":"publish","type":"wcb_session","link":"https:\/\/vegas.wordcamp.org\/2017\/session\/17-things-marketers-wish-developers-knew-how-to-communicate-inversely-with-marketers\/","title":{"rendered":"17 Things Marketers Wish Developers Knew (&amp; How to Communicate Inversely with Marketers)"},"content":{"rendered":"<p>We\u2019ve seen this story over and over. Your client\u2019s marketing agency wants you to do something\u2026 or you need to talk to them about a problem they are causing, and there is this gap where you don\u2019t know how to get through to them.<br \/>\nI\u2019ve been on both sides of this fence and have gotten pretty good at bridging the gap. I\u2019d like to help you close the gap with your clients or within your organization too.<br \/>\nWe\u2019ll discuss, among other things:<br \/>\nSite architecture and related SEO topics pertinent to WordPress<br \/>\nDesign &amp; UX considerations<br \/>\nSite speed<br \/>\nTracking \/ analytics and what to do with them<br \/>\nHow to prioritize<br \/>\nDon\u2019t get stuck in games of politics when solid, clear, concise communication will do! Improve your marketing know-how and impress your clients and higher-ups too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve seen this story over and over. Your client\u2019s marketing agency wants you to do something\u2026 or you need to talk to them about a problem they are causing, and there is this gap where you don\u2019t know how to get through to them. I\u2019ve been on both sides of this fence and have gotten &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/vegas.wordcamp.org\/2017\/session\/17-things-marketers-wish-developers-knew-how-to-communicate-inversely-with-marketers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;17 Things Marketers Wish Developers Knew (&amp; How to Communicate Inversely with Marketers)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7449644,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1508061000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[268],"footnotes":""},"session_track":[1178225],"session_category":[],"class_list":["post-431","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-dunes-room"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8CqTB-6X","session_date_time":{"date":"October 15, 2017","time":"9:50 am"},"session_speakers":[{"id":"268","slug":"dustin-nay","name":"Dustin Nay","link":"https:\/\/vegas.wordcamp.org\/2017\/speaker\/dustin-nay\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/431\/revisions"}],"predecessor-version":[{"id":432,"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/431\/revisions\/432"}],"speakers":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/268"}],"author":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/dustinnay"}],"wp:attachment":[{"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=431"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}