Category: Marketing

How To Utilize Trending Moments To Create Killer Content

In the world of fleeting news and viral sensations, creating killer content can help make or break your website. Learn how to capitalize on pop culture, holidays, and trending moments which can elevate your content and social media to the next level. Whether your creating web content or a social media posts, keep your site one step ahead with relevant material your audiences will love.

Building Successful Client Relationships in a Digital Age

Likes, retweets, and double taps don’t necessarily establish relationships but they are the tools of our age. How can we forge relationships with clients, vendors, partners, and colleagues in an age where face to face communication is less common. Relationships are and will always be a key to success and adjusting to the digital age is crucial. This talk will focus on solidifying relationships in a way that combines the best of both worlds.

Put Your Best Copy Forward: A step-by-step guide to website writing

You know what you want your website to say, but finding the right words can feel overwhelming. You’re not alone. Even the best ideas by the smartest idea-makers can get lost in translation. So sit down, put that thesaurus away, and learn how to make your mark on the web in your own words. I’ll guide you through the relatively painless process of getting from idea to published website copy, all in a way that makes sense for you, your website, and your intended audience.

Who Are You? Using Voice and Tone to Support Your Brand’s Message

Do your customers and potential customers know who you are? Establishing a consistent brand voice familiarizes consumers with who you are and what kind of experience they can expect when they do business with you. Familiarity leads to trust, and that can lead to sales. In this talk, learn how to use your website content and social media posts to establish and support your brand’s voice.

How to Outshine Your Competition in Our Exploding WordPress Market

We’ve all see the stats.
• 1/3 of the world’s websites are built in WordPress.
• 37 million global searches for “WordPress” on Google each month.
• As of January 2015, more than 243,000 WordPress projects had been completed on Freelancer.com which is likely at least double that in 2019.

While this is WONDERFUL for the WordPress community, it also makes the competition for WordPress projects much stiffer. To compete in our exploding market, you need a Unique Value Proposition – that ONE thing that you do better than your competition (UVP).

In this session, you will learn:
-Why competing on price is pointless.
-Why your client is not interested in your technical skills.
-Why competing on design talent alone can be a lost cause.
-How Add-on Services “”might”” work as a UVP
-8 Questions you need to be prepared to answer (even if the client doesn’t ask)
-The single best strategy for establishing YOUR UVP and how to use it to outshine your competition

Make Money with WordPress for Bloggers

So, you want to create a website, and make money, but don’t know where to begin? Or maybe you’ve got a site and dabbled a little, but still need more ideas on how to generate cash flow? Well, this is the presentation to be at.

We’ll be talking about:

  1. Ways you can make money using WordPress
  2. Tips to set you on the right path
  3. WordPress plugins to assist you along the way

And by the way, I’m giving you a couple links to a large list of links to some of those money making opportunities too! Hopefully by the time you walk away from this WordCamp, you’ll be able to start creating your own plan, implement some of the tips mentioned in this talk, and begin making some money with your WordPress website.

I’m literally giving you the kitchen sink, because you’ll have references to some articles that have lots of opportunities for you to make money with your blog and social media handles.

Inclusive Content Strategy

Job postings, among so many other things, can be unintentionally exclusive.

“We are currently looking for the next Rockstars to join our stellar team! All employees must have killer work ethic and offer fanatical customer service.”

Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but all the code in the world doesn’t do any good if the content is not meaningful to our readers.

In this session, we’ll go over what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. We’ll look beyond the semantic markup and structured content to see the strategic value of inclusive, well written content.

Discussion points will include:

  • What makes content inclusive? Including: definitions, clarifications, and real-life examples
  • Why is inclusive language important?
  • How we can embrace accessibility for those with every sort of ability
  • Why awareness and acceptance isn’t enough — how to shift to being more process oriented

Along with awareness, there is acceptance and action…

Counterintuitive Lessons From 15 Years of Personal Growth Blogging

This talk will share key lessons, insights, mistakes, and fun stories from 15 years of blogging about personal growth. We’ll cover content creation, attracting readers, income generation, creative workflow, and blogging as a lifestyle. This includes sharing some surprising reframes and pivots that were instrumental in making a blog-centric business and lifestyle sustainable, profitable, and fun without burning out.