{"id":952,"date":"2019-08-15T01:14:04","date_gmt":"2019-08-15T08:14:04","guid":{"rendered":"https:\/\/2019.vegas.wordcamp.org\/?post_type=wcb_session&#038;p=952"},"modified":"2019-08-15T01:14:04","modified_gmt":"2019-08-15T08:14:04","slug":"how-to-outshine-your-competition-in-our-exploding-wordpress-market","status":"publish","type":"wcb_session","link":"https:\/\/vegas.wordcamp.org\/2019\/session\/how-to-outshine-your-competition-in-our-exploding-wordpress-market\/","title":{"rendered":"How to Outshine Your Competition in Our Exploding WordPress Market"},"content":{"rendered":"\n<p>We&#8217;ve all see the stats. <br> \u2022    1\/3 of the world\u2019s websites are built in WordPress. <br> \u2022    37 million global searches for \u201cWordPress\u201d on Google each month. <br> \u2022    As of January 2015, more than 243,000 WordPress projects had been completed on Freelancer.com which is likely at least double that in 2019.<\/p>\n\n\n\n<p>While this is WONDERFUL for the WordPress community, it also makes the competition for WordPress projects much stiffer. To compete in our exploding market, you need a Unique Value Proposition &#8211; that ONE thing that you do better than your competition (UVP).<\/p>\n\n\n\n<p>In this session, you will learn:<br> -Why competing on price is pointless.<br> -Why your client is not interested in your technical skills.<br> -Why competing on design talent alone can be a lost cause.<br> -How Add-on Services &#8220;&#8221;might&#8221;&#8221; work as a UVP<br> -8 Questions you need to be prepared to answer (even if the client doesn&#8217;t ask)<br> -The single best strategy for establishing YOUR UVP and how to use it to outshine your competition<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all see the stats. \u2022 1\/3 of the world\u2019s websites are built in WordPress. \u2022 37 million global searches for \u201cWordPress\u201d on Google each month. \u2022 As of January 2015, more than 243,000 WordPress projects had been completed on Freelancer.com which is likely at least double that in 2019. While this is WONDERFUL for &hellip; <a href=\"https:\/\/vegas.wordcamp.org\/2019\/session\/how-to-outshine-your-competition-in-our-exploding-wordpress-market\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Outshine Your Competition in Our Exploding WordPress Market&#8221;<\/span><\/a><\/p>\n","protected":false},"author":10023711,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1567961400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[781],"footnotes":""},"session_track":[13411],"session_category":[225518,5002],"class_list":["post-952","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_session_category-biz-dev","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paMxYK-fm","session_date_time":{"date":"September 8, 2019","time":"9:50 am"},"session_speakers":[{"id":"781","slug":"beth-livingston","name":"Beth Livingston","link":"https:\/\/vegas.wordcamp.org\/2019\/speaker\/beth-livingston\/"}],"session_cats_rendered":"Biz Dev, Marketing","_links":{"self":[{"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/10023711"}],"version-history":[{"count":1,"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/952\/revisions"}],"predecessor-version":[{"id":953,"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/952\/revisions\/953"}],"speakers":[{"embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/781"}],"wp:attachment":[{"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=952"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=952"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vegas.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}