I work on our features and UI experiments for WordPress.com and would love to share the tools and processes we’ve built. We run lots of experiments, some big some small, to try to constantly keep making the site a little better each day. We assume we often don’t know what users want, and validate everything with data.
I’ll cover the basics of why to run experiments, how to do it (hopefully including a plugin we’re going to open source soon) and how to analyze/interpret the data.
